Can events take our sports to the next level?

Trail running, road running and cycling have demonstrated just how powerful major events can be in accelerating the development of a sport. They give people a goal, create emotion, bring communities together and generate visibility far beyond the core group of existing participants. Several examples within paddle sports show that the same dynamic can work on the water.

So how can we take it further? How do we create events that not only attract new paddlers, but also encourage them to stay involved? Should the focus be on competition, adventure, experience, accessibility or simply having a great time together? And, most importantly, who should drive these events: brands, federations, clubs, private organisers or destinations and local authorities? A conversation about turning events into genuine drivers for participation, community building and market growth.

Speakers: Mira Kodada / Devils Race, Joël Doux / Lyon Kayak.